Creative Testing Engine
Esoteric Pulse: Test. Predict. Perform. Stop guessing, start knowing. Pulse is our proprietary creative pre-testing platform that allows you to test your ad creative with a hyper-targeted audience before you spend your media budget. By analyzing real-world user behavior with AI, we predict which creative will deliver the best results, eliminating waste and maximizing your campaign's impact from day one. De-risk your investment and guarantee a higher return.
From Creative Gamble to Calculated Success: How Leading Brands De-Risk Their Campaigns
1. The Universal Challenge: The High Cost of Creative Uncertainty
For any major brand, launching a new campaign is a multi-million dollar gamble. A significant portion of the budget is spent before a single real-world performance metric is known. Traditional creative testing is often slow, expensive, and fails to predict how an ad will perform in the fast-scrolling, hyper-competitive digital environments where it actually matters.
The challenge is universal: How do you eliminate creative guesswork and invest with confidence? How do you know, with data-backed certainty, that your campaign will perform before you launch?
2. The Esoteric Solution: The Pulse Pre-Testing Platform
To solve this critical challenge, we engineered "Pulse," our proprietary creative pre-testing platform. Pulse is an integral Esoteric solution designed to replace subjective opinion with predictive, actionable data, providing a clear verdict on creative effectiveness in under 48 hours.
Our methodology is built on three core pillars:
- AI-Powered Audience Mirroring: We use AI to build custom test panels that precisely mirror a client's target audience, based on hundreds of demographic, psychographic, and behavioral data points.
- Simulated 'In-Feed' Testing: We serve multiple creative concepts as authentic-looking ads within the social media feeds of the test panel, gathering unbiased data on how users interact with the creative in its native environment.
- Predictive Performance Analysis: Our AI models analyze over 50 metrics in real-time—from scroll-stop rates to brand recall and sentiment analysis—to generate a "Performance Forecast Score," identifying the winning creative and the specific elements driving its success.
Proven Results Across Industries
Pulse has become the new gold standard in our clients' pre-launch process, consistently delivering a powerful competitive advantage across multiple sectors.
- For a leading FMCG giant, Pulse identified a winning product launch creative that outperformed the company's initial favorite by over 2x in the live campaign, saving an estimated 25% of the media budget from being wasted.
- An international automotive brand used Pulse to discover that ad messaging focused on "smart technology" drove 3x more engagement than messaging about "luxury," allowing them to pivot their entire campaign for maximum impact.
- Across the board, brands using Pulse achieve:
- Up to a 30% increase in media efficiency by eliminating ineffective creative pre-launch.
- A 40-50% average uplift in key engagement metrics like CTR and Video Completion Rate.
- A radical reduction in decision time, moving from weeks of debate to a 48-hour, data-driven verdict.
The Pulse platform transforms a high-stakes creative decision into a calculated business strategy. It is a core Esoteric solution that embeds a data-first approach into the creative process, ensuring our clients' investments are protected and their campaigns are primed for success from day one.
