We made delivery content worth watching.
Not posters. Not menu screenshots. Not “order now” spam. We made content people actually stop for.
We shifted Keeta UAE from offer-led posting to a social-first food content system built around cravings, culture, creators, and the everyday chaos of deciding what to order.
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Not posters. Not menu screenshots. Not “order now” spam. We made content people actually stop for.
Keeta Performance
Growth across engagement, impressions, followers, and TikTok views after Keeta shifted from promotional posting to social-first food content.
The Shift
We made Keeta feel less like a service and more like the thing you send in the group chat when everyone is hungry.
The feed needed more than offers. It needed a social personality that felt fast, reactive, culturally aware, and naturally at home in the UAE.
Less utility. More food mood.
The Content Formula
Keeta needed a social system that could sell food without feeling like a stream of promotions. The formula balanced appetite, humour, culture, creators, and restaurant partners.
Food that makes you open the app.
Trends, memes, jokes, and UAE behaviour.
Content that sounds like it was made here, not translated here.
People-led content that does not feel like an ad.
Restaurant moments that feel native to the feed.
What We Changed
We made social-first food content where the offer was the bonus, not the whole idea.
The Difference
Watch the Work
A look at how Keeta turned food moments, cultural relevance, and platform-native ideas into content people wanted to stop for, share, and come back to.
A social-first food moment designed to make the appetite the hook and the brand feel naturally part of the conversation.
Content shaped around the humour, energy, and everyday food behaviour that made Keeta feel native to the UAE feed.
A content piece built to stand on its own as entertainment while still contributing to the wider Keeta discovery journey.
Why It Worked
We gave Keeta a reason to be in them. The January report linked the Penguin Trend to a major engagement spike, with organic UGC tags appearing in the same period.
The ESOTERIC Effect
The strongest Keeta content did not feel like a delivery-app announcement. It felt like food behaviour, late-night cravings, shared jokes, creator moments, and the everyday chaos of deciding what to order.
The Mic Drop
Not more posts. A voice people recognized, content people stopped for, and a food feed that felt made for the UAE.
Build a Feed People Want to Watch
Create a social system that moves beyond promotional posting and gives people a reason to stop, share, crave, and come back.
Get in touch
Social Media Advertising
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2024
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